African business and SEO tools

SEO (Search Engine Optimization) is the art of influencing the ranking of a website in a Search Engine Results Page for relevant target keywords. Online marketing has taken advertising to a whole new level, this rise in internet usage means an equivalent rise in online marketing, and that obviously means more consumers are online. It is an established fact that so many Africans  have access to the internet and 70% of these people use search engines most especially Google to find the information that they require. Currently, only a small percentage of these African businesses implement a SEO strategy. This means that the level of SEO competition is very low across many different industries. Business and website owners should be taking advantage of this opportunity. Over the next five years the level of SEO competition will become increasingly higher and it will be difficult to rank well in Google for the majority of keywords across all industries. It is without a doubt that SEO is a growing industry in Africa and that its potential as an internet marketing strategy shouldn’t be ignored, with the rise of social media and changes in Google algorithms, there are a multitude of internet marketing strategies which can provide companies with great advertising for a much cheaper price and for proven better results and search engine optimization is one of these strategies.